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Explainer Videos Are Dead - Do This Instead in 2025
- Bhrigu S
- Jun 1
- 2 min read
Updated: Jun 2
Introduction
It sounds bold, but it's true: traditional explainer videos are dead. Not because video doesn’t work but because the way people buy software has changed. Attention spans are shorter, competition is fiercer, and the B2B buyer journey has become a multi-touch, multi-channel experience.
In 2025, simply having a pretty product video on your homepage won’t cut it. If you're serious about growth, you need video that works with your go-to-market motion. Here's what that looks like.
The Problem with Traditional Explainer Videos
Explainers were once the holy grail of SaaS marketing. One 90-second video, nicely animated, placed above the fold and done. But not anymore.
Why? Because:
Buyers don’t sit through 90 seconds unless it’s hyper-relevant
Videos without context or distribution don’t convert
Your competitors are using the same formula, with the same results
Videos today need to do more than explain. They need to engage, convert, and integrate into every stage of your buyer's journey.
What Actually Works in 2025
If explainer videos are dead, what’s replacing them?
It’s not one video - it’s a video system embedded in your go-to-market engine. Think:
Short, punchy micro-videos embedded in cold outreach (LinkedIn, email)
Personalized video snippets tailored by persona or use case
Vertical video content for social and mobile
Video case studies, onboarding flows, and feature drops
The difference? These videos are tactical, multi-format, and built to move the needle.
Distribution is the New King
You can’t just publish and pray.
In 2025, the top-performing SaaS companies distribute video like pros:
Cold email campaigns with personalized video intros
AI-personalized LinkedIn DMs using video hooks
Retargeting with micro-explainer ads across platforms
Integrating demo flows with tools like Intercom, Loom, and Appcues
Your video isn’t your message. Your distribution strategy is.
From Static Assets to Dynamic Systems
At ScaleKraft, we don’t just make videos. We build video-led GTM systems that drive results.
We combine:
Conversion-optimized storytelling
Motion design built for attention and retention
Automated, AI-powered distribution using tools like Clay, Apollo, and Instantly
The result? A fully integrated growth asset that works across channels and actually drives MQLs, demos, and revenue.
Ready to Evolve? Let’s Talk.
Explainers as you knew them are gone. But video is more powerful than ever - when done right.
If you’re ready to replace static videos with a dynamic, conversion-first system, let’s chat.
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