The Best Video Ad Strategies for Direct to Consumer Pet Brands in 2025

The Pet Market Is Booming but Attention Spans Are Shrinking

Pet spending keeps rising. So does competition.

If you are a direct to consumer pet brand, this means your biggest challenge is no longer reach. It is relevance.

Pet parents scroll fast, ignore generic ads, and only stop when something makes them feel something.

This is where video can change everything.

Video is not just a format. It is your fastest way to build trust, emotion, and brand love.

1. Build Videos That Make Pet Parents Feel Something

Facts tell. Feelings sell.

The highest converting pet brand videos show the joy, pride, or relief your product creates.

Show the dog who gets zoomies after switching to your food.

Show the cat finally using the scratching post instead of the sofa.

Show the smile on the pet parent’s face.

When viewers feel something in the first five seconds, they remember your brand.

2. Create a Full Funnel Video System (Not Just One Off Ads)

Top direct to consumer pet brands do not rely on a single hero video. They build a content system.

• Top of Funnel: Short emotional hooks that stop the scroll

• Middle of Funnel: Explainers, how to videos, and testimonials that build trust

• Bottom of Funnel: Product demos and product detail page videos that remove buying friction

This approach turns cold viewers into loyal fans while improving ad efficiency.

3. Go Mobile First: Design for the Thumb, Not the Big Screen

Most of your traffic comes from mobile. Your videos must be built for it.

• Vertical or square formats

• Bold visuals in the first three seconds

• Subtitles for silent viewers

• Clear branding without clutter

If your video is not mobile ready, it is invisible.

4. Blend User Generated Content With Premium Motion Design

The best performing ads in 2025 feel real and polished at once.Combine authentic clips from real pet parents with your branded visuals, motion graphics, and sound design.

This gives you the trust of user generated content with the conversion power of professional creative.

5. Test Fast and Refresh Constantly

Creative fatigue kills campaigns.

Instead of producing one big video every few months, produce small batches weekly.

Test multiple hooks, edit styles, and product angles. Track which one gets the best click through rate and return on ad spend.

Move fast. Cut what does not work. Scale what does.

6. Focus on Loyalty, Not Just Acquisition

Your happiest customers are your cheapest customers.

Use video to keep them engaged. Send them behind the scenes clips, thank you videos, and pet care tips.

These small touches spark repeat purchases and word of mouth.

The Big Picture: Emotion First, Speed Always

In 2025, direct to consumer pet brands win with two superpowers:emotional storytelling and fast content cycles.

Get those right, and your video ads will not just drive conversions. They will build a brand people love.

Want This Done for You

At ScaleKraft, we create high converting video ads for direct to consumer pet brands, from emotional story scripts to motion design, sound, and delivery.

If you want a partner who understands both storytelling and growth, book a free call with us.